Let's look at the main use cases for display advertising compared to PPC.

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Deep audience targeting
Get the most accurate information about your target audience and their interests with deep audience targeting available on ad display networks. You can choose your audience based on demographics, geography, interests, and more.

4. Measurable results
Display ad metrics provide real-time insights into your ad performance so you can regularly optimize your ads and report on results. See detailed information about how your ads are performing and take action.

Examples of display advertising use


Reach customers before they even know they’re searching for your kazakhstan phone number list products or services: When you advertise on search networks, potential customers need to know they’re searching for your products or services. This means they need to know they have a problem and need a solution, which puts them lower in the funnel than those you might reach with display ads while they’re casually browsing other sites.
Show how your product works with visuals: The visual aspect of display advertising makes it useful for demonstrating how a product works or reminding a customer of the products they were viewing when they came to your site.
Supporting a Long Sales Cycle: Companies with a long sales cycle often have to use various types of cross-channel and omni-channel marketing to attract customers. This is because a potential buyer is not ready to make a purchase after one interaction. Retargeting ads will help you stay top of mind, even though it may take months for the customer to decide on the best product for them.
For niche markets: Super-specific target markets and niches can be more difficult to reach. Display advertising helps advertisers reach these interest-based audiences to effectively influence them.
Building a Paid Advertising Strategy
Ultimately, the right paid advertising strategy depends on the specific business. Deciding whether PPC or display advertising is right for your business depends on your goals. Partner with New Light Digital to get the most out of your paid advertising strategy. Schedule a free consultation today.