But for most advertisers, canceling Yelp ads is as simple as following these steps.

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Yelp isn't the most analytics-rich platform, only providing clicks and impressions. That means you'll need to set up some processes to measure ad performance in other ways.

Track where traffic to your site is coming from and whether that traffic is leading to sales or leads so you can tie it back to your Yelp ads. If you have a physical store, ask customers how they heard about you and log it somewhere so you can track how many of them said they found you through Yelp.

Attributing business through Yelp advertising is more difficult than other marketing channels, so your marketing team may recommend testing new tactics and ways to spend money that will provide a clearer return on investment.

Repurposing Yelp's Ad Dollars
Once you've decided to stop advertising on Yelp and reinvest the money into nigeria phone number list another form of advertising, you're probably looking for options on what to do next. Here are some ways to spend your money wisely.


1. Invest in Google Ads
When done correctly, Google Ads delivers excellent ROI. One study found that such advertising can deliver an 800 percent ROI, or $8 for every $1 spent on advertising.

Of course, this requires a clear understanding of who your customers are, what they’re looking for, and how to reach them with effective advertising messages. As with any advertising program, you can’t just set it up and expect the money to start rolling in. Instead, you need to track your ads’ performance and make changes to your campaign as you learn more about their effectiveness.