Live Video Streaming VS. Video on demand

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The most significant difference between live videos and video on demand is their availability. A video that's always available tempts many users to watch it later—"when they have time." However, there's rarely more time than work. To be seen, the video must either already have achieved a certain level of popularity, offer significant entertainment value, or offer some benefit.
This is certainly feasible, as numerous positive examples demonstrate.

A live video, on the other hand, has the character of being ephemeral: It's now or never, colombia phone number data that's the motto. This makes it more exclusive and appealing to customers. Especially if it's an event or the very first look at a new development. Live streaming conveys the impression of being there first. This, in turn, sets you apart from others and gives viewers an advantage.

Use live videos as a marketing tool
Whether it's a behind-the-scenes look at your company, the moment a new model rolls off the assembly line, or an interview or Q&A session where questions are answered immediately – live videos put viewers right there in the spotlight. This is something special for customers, but it also brings other benefits.

With the appropriate comment function, viewers' questions can be answered directly, and the questioner can be addressed immediately and personally. This has a positive effect on customer loyalty. It makes viewers feel valued and thus improves your company's image.
This creates a sense of community. The focus of this community is your company. This can't be artificially created with positive feedback, but live videos offer the opportunity for such a community to emerge organically. Members of such a community are more likely to recommend your brand. This transforms consumers into prosumers—that is, producing consumers.
Live videos are inexpensive. All you need is a camera, a live streaming app, and a stable internet connection, and you're ready to go.
Live videos are both direct and allow for immediate responses, and they can also be made available to late viewers after the initial broadcast. This allows a live stream to become a video on demand.
Live videos are real communication channels and offer an opportunity for spontaneity. Even if something goes wrong, handling them can make your brand more human and relatable.