Sales Funnel Module – Find out how much each customer costs, not just one request

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Content
Task #1: Get rid of “false” calls
Task #2: Find out which channels lead to a purchase after a test drive
Challenge #3: Improve the accuracy of sales data
Task #4: Find “selling” channels before receiving payment
Total
Using CoMagic, you can track working leadtelegram db search generation channels. But how do you know which channel brings in customers who buy your product? This is possible if you track the lead's transition to the next stages of the sales funnel and link this information to advertising data. In our new report, you will see the funnel stages from the initial request to payment and find out what stage the leads reach and how much it cost to attract them.

Let's take a closer look at what tasks the Sales Funnel module from CoMagic solves.

Task #1: Get rid of “false” calls
Are you buying leads using the CPA model? In this case, there is a chance of receiving fraudulent requests. You receive weak "interest" in your service from callers, but you cannot transfer them to the next stage of the sales funnel.

Solution: control advertising contractors by tracking the leads they bring in step by step. To do this, we added a new Sales Funnel column group to the End-to-End Analytics report and a new Sales Funnel report with two modes.


Once you have the columns set up the way you want, you can track the number of sales, conversion, and cost of sales at each stage of the funnel, as well as see expenses, total revenue, and ROMI for the channel. Now you can analyze the effectiveness of advertising channels by stages of the sales funnel and understand which advertising campaigns simply led to calls, and which ones led to the next interaction between the manager and the client.


Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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Task #2: Find out which channels lead to a purchase after a test drive
In some areas of business, customers are often attracted through a first free visit or test drive of a product. To evaluate the effectiveness of an advertising channel, you need to understand how many people from these initial requests eventually brought money to the company - bought the product.

Solution: add the next stage of the deal (prepayment, sale) to the funnel and see in the report how many leads have reached it. Calculate sales after the trial service stage and determine the most successful advertising channels.


Challenge #3: Improve the accuracy of sales data
In the end-to-end analytics report, revenue for the month was 50,000 rubles, and in the CRM system for the same period, revenue was 70,000 rubles. Why do sales data differ? Some requests are not taken into account by the analytics system for various reasons. These may be regular customers who directly contacted their manager or people who came offline. Such transactions are usually entered into the CRM system manually by managers.

Solution. The Deals report will save the accuracy of your data. It will show their representativeness - it will calculate for what percentage of sales out of 100% advertising sources are defined. As a result, you will clearly see what data is insufficient and where business processes need to be optimized.


How? All your deals are pulled from amoCRM or Bitrix24 into the analytics system, both deals matched with the request and those for which the source is not defined. You get a List of Deals report, where you can clearly see the request type, visitor ID, source, employee who closed the deal, date and amount. You can dig even deeper - go to the card of those contacts that are not matched with the source, and find out the reason why this happened.