What other communication elements are included in a successful careers page?

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There are many ways to add additional content and elements to your career portal. Which ones are suitable for you depends on your strategy and resources. If you have the capacity, a blog is still a great addition that regularly presents new ideas from the company and current information. It is also a good idea to include short video or audio formats to reach different target groups. Alternatively, a newsletter is a tried and tested way to keep interested parties up to date. Speaking of news: Make sure that events and dates are posted on the career portal and that these posts are always up to date. In times of increasing digital application processes, it is especially important to belarus phone number data provide regular updates and to announce virtual events early.

Social media integration is a must these days – XING, LinkedIn, and Facebook remain key platforms for many companies. Depending on what your brand represents, Instagram, YouTube, or newer channels like TikTok may also be of interest. Short, interactive content or live Q&A sessions on social media are particularly well-received and allow you to quickly connect with potential applicants. You can reach younger generations in particular with entertaining and mobile-optimized formats (e.g., Stories, Reels).

A highly professional applicant area with a login allows applicants to view the status of their application and transparently track the process. Specific forms, workflows, and AI-based tools for applicant selection can also be integrated there. It is advisable to openly communicate how artificial intelligence is used in the application process and which data security and fairness guidelines apply. An automated appointment booking system and the option for video interviews have long been part of a modern career portal – they simplify the process for both applicants and the company.