An SEO audit is the methodology by which we identify and correct potential errors found in a Search Engine Optimization strategy.
In practice, an SEO audit is like assessing the current state of the art of your search engine optimization efforts. To do this, we draw on our experience, but also on various digital tools.
An SEO audit helps us diagnose anomalies, irregularities, gaps and, sometimes, glaring argentina phone number data errors that may be preventing your company's organic growth.
We can find these flaws directly in the content, or in more technical and structural issues, associated with codes or page speed.
An SEO audit tells us where to start optimizing your search engine optimization strategy and which path to take. It is the real first step we take.
But knowing what goes into an SEO diagnostic and audit process gives you another advantage: not only do you know what is needed, but you can also evaluate the quality of the services you receive in a different way. This is what we focus on in this article. What are the essential points of an SEO audit?
What is an SEO audit?
The terms SEO diagnosis and audit are often used interchangeably. In fact, they are two different stages of the same process. Diagnosis is the first stage: a real analysis of the symptoms that may be preventing a company’s organic growth.
SEO auditing is the process by which we confirm that the best Search Engine Optimization practices have been implemented effectively. Ideally, this entire process is carried out by an agency specialized in search engine optimization, such as Bluesoft.
However, users are actually searching for “SEO audit”. This is important not only to clarify the differences between what an SEO diagnosis and an SEO audit are, but because it is a perfect example of how Search Engine Optimization works, isn’t it?
Content should be informative and respond to what people are actually searching for. If SEO auditing allows us to identify what needs to be corrected, then it is important to understand where to start.
In other words, what data do we currently have? To do this, SEO auditing requires the analysis of two essential metrics: organic traffic and keyword positioning.
To access organic traffic, the best tool available is Google Analytics . This data can be found in the Acquisition – Overview menu.
Keyword positioning can be monitored using a large number of digital tools. The best-known of these are Ubersuggest and SEMrush. Once you have gathered this data, you can move on to the next step.