Now I can hear you thinking: another article about the power of AI in marketing. A glance at my LinkedIn timeline and I see a legion of self-proclaimed prompt engineers sharing their knowledge. This is also the vision of the future: as a digital marketing specialist you have to understand and speak the language of AI. That can make your life a lot easier. In addition, I have seen a significant shift in the way e-commerce marketing is approached in recent months.
In the past I have already written an article email industry list optometry about the 7 indispensable SEA tactics to take your webshop to the next level. Certainly relevant for your business if you want to rake in more turnover. But what if I give you the handles and tools with which you can conduct e-commerce marketing even more easily? Think for example of the automatic writing of product descriptions.
In this article, I will explore the possibilities and explain how AI works in the context of e-commerce marketing. Read on!
What is AI and how does it work in e-commerce marketing?
AI is a collective term for technologies that enable machines to learn, reason, solve problems and make decisions in a way that was previously reserved for humans. This definition was generated by ChatGPT-4 and is pretty spot-on in my opinion. The big question is how AI and e-commerce marketing can be two sides of the same coin. A little hint: by integrating AI into e-commerce marketing, webshop owners can improve their customer service, optimize their advertising and marketing campaigns and personalize the customer experience.