Train your UX team in SEO

[kexej28769@nongnue]

Tips for training a UX team
Next, you want to train your UX team.

So this is really important because you want to make sure that the UX team understands the principles of SEO as well as you understand the principles of UX. So let's talk about things like navigation elements. Why are they important for SEO? What are the risks associated with removing things from navigation? What is link mapping? What is it all about website rankings?

Try to explain these concepts to them so that they understand why you are not saying some of their recommendations, and again, you can try to compromise and find a solution. This usually goes for links. In fact, the way the UX team wants to implement a link and make it work might be great for users, it might look great, but it might have some physician database SEO issues. So talk about what SEO needs from links, what makes a link SEO friendly and allows bots to crawl it, so the UX team can make decisions and recommendations based on that data.

Talk to them about things like core web vitals and actually the overlap between what we're looking for from an SEO perspective and what they actually want for users, because a lot of the time there's a lot of overlap. So for example, explain how the banner loading after the rest of the page loads can be a problem for the overall layout shift, and tell them that scrolling banners are always a bad idea, not necessarily worse from an SEO perspective, but they just look terrible, and I'd like them to stop if they could.

Talk to them about things like copy and why we need copy on the page. We don't need copy on every page because not every page is important from an SEO perspective, but we do need to have copy for them. But that doesn't mean we have to have reams and reams of copy before the user scrolls down on their mobile to actually get to the list of products you sell. That there are ways we can implement copy on a page that is much more user-friendly.