Enhanced conversions for leads provides a simple way to import offline data into Google Ads for value based bidding , using advertiser-provided hashed PII data. Here are a few more key points:
It must be implemented with a Google Ads Tag.
Enhanced conversions for leads allows offline value to be imported up to 63 days after the conversion.
In 2023, it will support Consent mode and Enhanced Conversions modeling.
In addition, it will support cross-device, ITP/ETP, view through conversions and engaged view conversions modelling in 2023.
Learn more about Enhanced lista de emails conversions (for web and leads) here.
Google Analytics 4
Item Scoped Custom Dimensions & Custom Channel Groups
Item Scoped Custom Dimensions helps advertisers capture additional information in their e-commerce process. Custom Channel Groups allow advertisers to effectively categorize their media channels.
The following features will be available in the first quarter:
Item Scoped Custom Dimensions
Retailers can capture whether a product is in stock or not. In addition, customers can track route information or other add-ons.
Custom Channel Grouping
It will be possible to customize Channel Groups to your business needs. This will be applied retroactively and will be available in core reporting, Attribution & Explore Module.
Reporting Enhancements
Reporting Enhancements were introduced to help advertisers with data quality and precision to gain insights from their Analytics data faster, building toward greater parity with Universal Analytics.