What 2017 brought: channels and devices chosen by clients of Russian companies

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Content
They started calling more and writing less
Who gets the most calls?
Distribution of requests
Lost Calls
Mobile vs. Desktop
Analytics and service integration
The quality of communication is a key factor in telegram filipino girl attracting customers. That is why companies actively invest in channels that bring visitors to the site. Online consultants, callbacks, lead generators — all this should encourage the client to contact the company. However, not all of these sources are equally important for all areas.

The analytical service CoMagic analyzed 3.2 thousand websites, 414 thousand requests to chats, 672 thousand goals in Yandex.Metrica, 17 million calls and 636 million visits. This allowed us to find out from which devices users most often search for companies, which channels they use, in which areas calls are leading and where the conversion to orders is higher.

They started calling more and writing less
The share of calls has increased slightly due to both requests and chats. Most people want to get answers instantly, so they call themselves or request a call back.


Who gets the most calls?
Over the year, the data on the number of calls has hardly changed. About 10% of companies receive more than 40 such calls per day. In 2017, calls were most popular in insurance (33.3%), medicine (15.4%) and tourism (14.6%). These are the services that are difficult for consumers to choose the first time. The top three have hardly changed. In 2016, the top three were the automotive industry (18.4%), and there was no insurance.


Distribution of requests
There have been no major changes in the distribution of calls. In the most "ringing" industries (auto, real estate, medicine), they fluctuate at the level of 1-2%. In auto, the number of callbacks has increased from 3.75% to 5.05%, in audio and video - from 12.14% to 20.19%. This is due to the fact that in a competitive environment, companies are improving communications with users and introducing callback services to their sites.