Optimize Send Times Based on Past Opens:

Explore workouts, and achieving AB Data
Post Reply
hrsibar4405
Posts: 66
Joined: Tue Dec 24, 2024 2:58 am

Optimize Send Times Based on Past Opens:

Post by hrsibar4405 »

Highly Engaged: These are your most valuable subscribers. You can send them more frequent emails, exclusive content, or early access offers, as they are likely to open.
Moderately Engaged: Experiment with different subject lines, content types, or sending times for this group. Test "re-engagement" subject lines that acknowledge their lower activity without being accusatory.
Less Engaged/Inactive: Continuing to send to this segment drags down your overall open rates and can harm sender reputation. For these, consider a dedicated re-engagement campaign with highly compelling offers, emotional appeals, or direct questions. If no response after a few attempts, suppress or remove them. This improves the health of your list, which in turn boosts overall open rates.
Example: For your "highly engaged" customers in singapore email list Majhira, send them a "flash sale" email at 10 AM, knowing they frequently open emails during morning work hours. For "less engaged" subscribers, try a subject line like "Missing you in Majhira! Here's what you've missed..."


How it works: Analyze data to see when individual subscribers, or segments, are most likely to open your emails. Most advanced Email Service Providers (ESPs) offer "send time optimization" features that use AI to predict the best time for each subscriber.
Impact on Open Rates: Sending emails when a subscriber is most active in their inbox dramatically increases the chance of your email being seen and opened before it gets buried by newer messages.
Example: Your data shows that a specific customer segment in Dhaka consistently opens emails between 7 PM and 9 PM. Schedule your campaign for that specific segment during those hours, regardless of your main campaign send time.
Personalized Subject Lines Based on Past Clicks/Interests:

How it works: If a subscriber consistently clicks on content related to "men's fashion," use that information in your subject lines for future emails (e.g., "New Arrivals in Men's Fashion Just For You").
Impact on Open Rates: Subject lines that directly speak to a known interest are far more compelling than generic ones. This deep personalization signals relevance, increasing the likelihood of an open.
Example: If a subscriber from Chittagong previously clicked on "Eid Collection" links, for the next Eid, their subject line could be "Your Favorite Eid Styles Are Back, Chittagong!"
II. Responding to Website and App Behavior
Actions taken on your website or app provide powerful cues for timely and relevant email triggers.
Post Reply