Well, it depends. In many cases, you do it free whatsapp number canada when your budget allows. The more visibility you have, the more likely it is that a user will click through to your site, whether through your organic placement or your paid advertising.
But if you’re working with a limited budget, you may find that you’re spending on clicks that you would have mostly collected anyway. After all, it’s rare for a user to click on just one result, and that result is usually a mix of both paid and organic results.
Again, make sure you do adequate testing to determine if you can turn off ads and, in turn, increase organic traffic.
Fewer clicks can still yield more profits, once ad costs are taken into account.
Are your ads suffering from keyword cannibalization?
You may find that your PPC campaigns are cannibalizing each other, which means that your ads are essentially competing with each other. Common ways this can happen are:
Geo-targeting overlap
When setting up geo-targeted campaigns, make sure you don't accidentally overlap them. Otherwise, you'll be bidding on a common location across ad groups.
This can easily happen if you use radius targeting - you need to be careful to address this and prevent cannibalization.
Multiple campaigns triggering the same keyword
Unless you are carefully monitoring your paid campaigns, you may find that multiple campaigns are firing for the same keyword, often due to different match types.
When this happens, you may see your ads cannibalizing each other, causing internal competition and artificially inflating your bids.
To find and fix ad keyword cannibalization issues, you can use our PPC Keyword Tool to match negative keywords and avoid competition and cannibalization between your ads.