relationship with its community

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Example email Project x
The brand has set up a marketing automation scenario in SPREAD . The day after the customer visits the store, a message is sent to them so that they can leave a review of their experience in the store. This allows Projet x Paris to begin initial contact outside the store, but also to adopt a listening and continuous improvement approach that can only delight its customers.

Buyers who are most attracted by the experience offered by the brand may be barbados business email list automatically invited to leave a Google review to strengthen the brand image on the platform.

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A great way for the brand to maintain a quality

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Know your customers' purchasing journey
The advantage of implementing an omnichannel strategy for your store is that you can analyze your buyers' purchasing journey much better. Indeed, for retailers using a single-channel strategy , for example, it is much more difficult to correctly trace their journey to purchase if they have used different channels.

Omnichannel allows you to have access to much more precise data on each touchpoint you have with your community. You will have a complete view on which media they interact, which will result in a fluid and personalized experience. You will have a complete view on which media your audience interacts, which will result in a fluid and personalized experience.