How to increase radio audience with social media

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Most artists have no idea how to increase their radio audience and how social media plays a crucial role in this task. In this blog, you will understand how a digital structure is important for the development of your artistic career.

What is a Digital Structure?
It is undeniable that having a digital presence is essential for artists today . The internet, along with smartphones, has changed the way we buy and consume art, especially music. Today, anyone can go to YouTube or Spotify and listen to whatever music they want, as many times as they want. Although there is a very select niche that still buys vinyl and cassette tapes, the vast majority of people no longer buy music.

However, people are wanting to know more about people, and digital influencers are proof of this. Artists who can become digital influencers have an advantage over others. Many people think that this is a bad aspect for art, as there is less focus on music and more on appearances, but being an influencer is not an impossible task. You also need to think about the following: why do you make music? Isn't it to convey an idea and ultimately connect with someone? For people to connect with you and your music, you need to expose yourself, tell who you are and why you do what you do.

Furthermore, you need to remember that this connection iran phone number list this identity, must be reflected on all the social networks you are on, in order to create a strong and cohesive identity that will impact those who are getting to know your work. That's what a digital structure is, it's preparing your website and social networks with content to turn that curious person into a fan.

It is important to emphasize that this entire process does not happen overnight and that it should be a constant objective in your career.

How does this Digital Structure increase my radio audience?
Those who are truly impacted interact within that environment. You need to build fans, not just an audience, because it is the fans who truly believe in your work, support you and give you credibility, and help you increase your radio audience. Meanwhile, radio stations are keeping an eye on which songs connect with their audience, and if you can demonstrate this with data, you are sure to generate a partnership with the radio stations.

Use data to your advantage
Artist, do you want an easier way to show that you have an audience? Whether you’re a contractor, a radio station or a manager, show that you have an audience through data! Is your music played on the radio? Show a report. Did you get a good number of views with your music video? Put it in your media kit! Think of these results as proof that your artistic career has a future and that your music is worth playing.

This is how one of our partners from the band Arrastão managed to increase his salary. He showed Audiency reports proving that his music was being played on the radio and that he had an audience worthy of a higher salary. You can do the same thing. Would you like to get more radio play? Try our platform for 7 days free. Just click on the banner and sign up.