To come up with a good pop-up, you don’t need to wait for inspiration. You need to clearly and distinctly formulate what a person will get if they leave their email.
In this article, we have collected 25 powerful arguments for your website visitor — why they should leave their email instead of closing the form as soon as it appears. , presentation options, and examples that you can use as a guide.
It is important to offer the user something truly useful. Not a selection of obvious tips that are easy to find in the public domain, but something unique that proves your expertise. Yes, you will have to spend time and effort, but such pop-ups also have high conversion rates.
What types of pop-ups are there?
We didn't find any classification of pop-ups by content type, so america phone number list we studied a million examples and made our own. Depending on what you offer to the subscriber, all pop-ups can be divided into 5 types: about benefits, about advantages, pop-ups with an unusual presentation, with gamification and mixed.
Pop-ups about benefits
These are the ones where you “sell” valuable knowledge to the user for an email. The offer in a “useful” pop-up should overlap with the topic of the content on the site. If you are a design agency, offer original fonts for a subscription. If you are an online school, share a free video lesson. Financial experts — put together a checklist on financial literacy.
These are ideas for content
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