Established trust and credibility

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Плюсы и минусы продаж на Amazon
Advantages of being an Amazon seller
Massive audience reach

One of the biggest advantages of ecommerce with Amazon is the sheer volume of potential customers. Amazon boasts millions of active users, providing unparalleled reach.

Imagine you’re selling handmade soaps. Setting up shop on your own website might attract a few hundred visitors a month, but listing your soaps to sell on Amazon exposes them to a massive audience searching for products just like yours. This built-in traffic can significantly boost your sales potential.


Amazon has cultivated a strong reputation for reliability. база данных функций электронной почты Customers generally trust the platform, which can translate to increased trust in sellers. This is especially helpful for new businesses.

Think about it: a customer might hesitate to buy from a brand-new website they’ve never heard of, but they’re more likely to purchase the same product on Amazon because of the platform’s established credibility.

Streamlined fulfillment with FBA

Fulfillment by Amazon (FBA) can be a game-changer. As mentioned before, you send your inventory to Amazon’s warehouses, and they handle the rest.

This way, ecommerce with Amazon frees you up from the hassle of packing and shipping orders, allowing you to focus on other aspects of your business, like product development or marketing.

Powerful marketing and advertising tools

Amazon offers a range of advertising options, from sponsored product listings to display ads, allowing you to target specific customer segments. These tools can be very effective for increasing product visibility and driving sales.

However, they can also be complex to navigate, and it’s essential to understand how to use them effectively to avoid wasting your advertising budget.

Limitations of ecommerce with Amazon
Competitive landscape

Now, let’s look at the downsides. The sheer number of sellers on Amazon creates intense competition.

It can be challenging to stand out from the crowd, especially if you’re selling a product that’s already offered by many other vendors. This often leads to price wars, which can squeeze your profit margins.

Fees and costs

Ecommerce with Amazon involves various fees, including referral fees, FBA fees (if you use the service), and other potential costs like storage fees.

These fees can eat into your profits, so it’s crucial to factor them into your pricing strategy when you become an Amazon seller.

Dependence on Amazon

When you sell on Amazon, you’re essentially relying on their platform. They control the rules, and they can change them at any time. This can be a risk, as your business becomes somewhat dependent on Amazon’s policies.