Retargeting ads can include exclusive offers for users who interacted with your site but didn't make a sale. This could be a discount on their next purchase, free shipping, or a limited-time offer. These promotions can be the incentive needed to get the user to return to your site and complete their purchase.
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Tools and platforms to implement retargeting
Retargeting is an essential strategy in digital marketing, c level executive list and to execute it effectively, it's crucial to have the right tools. Below, we've outlined some of the most popular platforms and how they can help you maximize your retargeting efforts:
1. Google Ads
Google Ads is one of the most robust and versatile platforms for retargeting. It offers several ways to reach your potential customers through the Google Display Network and the Google Search Network.