What is an abandoned cart in BigCommerce?

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Make a free account today and start reducing your shopping cart abandonment rate immediately!If you have a BigCommerce store, you’re probably already thinking about your cart abandonment rate… which is why you’re here. The average cart abandonment rate across all ecommerce businesses is a whopping 66.5%! This means that almost 7 out of every 10 shopping carts end up getting abandoned.

Luckily, there are lots of ways to recover abandoned carts. You just need the right tool and the right BigCommerce abandoned cart strategy.

In this article, we’ll go over 6 awesome abandoned cart-saving tactics that will help make sure as many of your customers as possible are completing the checkout process. The more abandoned carts you save, the more money your BigCommerce store will be bringing in.

Let’s get started!

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Why is cart abandonment rate new zealand consumer email list an essential metric for BigCommerce stores?
How to recover abandoned cart for your BigCommerce store?
What is an abandoned cart in BigCommerce?
Cart abandonment occurs every time a customer leaves your website with items in their cart (and doesn’t complete the checkout process).

On BigCommerce, an abandoned cart is defined as “when a shopper leaves the cart without attempting payment and the cart has been inactive for one hour.” This is a pretty standard definition.

Abandoned cart recovery is all about preventing visitors on your ecommerce store from leaving without checking out.

Why is cart abandonment rate an essential metric for BigCommerce stores?