What is a Unique Selling Proposition? With 15 USP Examples

[Shakil1984]

Any ecommerce store owner will tell you that customer acquisition is one of their most significant expenses.

Personalizing your website will make all your marketing campaigns more effective. That’s because you won’t be losing conversions by showing messages to visitors who simply aren’t interested in them.

When you’re using all the data at your disposal to provide a personalized user experience, you won’t need to spend as much on customer acquisition costs because you’ll be getting more out of the traffic you already have. And that equals a higher ROI.

5. Boosts revenue
Picking up on the last point, better conversion rates lead to more sales in general.

A personalization strategy singapore consumer email list leads to a customer journey that’s more seamless and convenient, putting fewer barriers in the way of a sale.

But personalization also leads to more loyal customers because people really appreciate when online stores relate to them as real people. This builds strong connections and long-term relationships.

How to build a website personalization strategy?
Although ecommerce personalization can seem complicated, it’s actually not that difficult to personalize your website. You just need the right strategy and the right personalization tool!


The website personalization process has 3 main steps:

Audience discovery: Finding the right audiences to target with personalized messages.
Message creation: Creating the right messages for these audiences.
Evaluation: Measuring and analyzing the results, and then deciding on the next steps.