What Makes an SMS Campaign Great?
The best campaigns are clear. They are also not annoying. They give c level contact list people a reason to read them. For example, a good message might have a coupon. Another might tell you about a new item. People should want to open your texts. So, think about what they would like. In addition, you should always respect their time.
Starting Your Campaign Right
First, you need to get permission. You must ask people if they want texts. This is very important. You can ask them to text a keyword. For instance, they might text "DEALS" to a certain number. This is called an opt-in. Likewise, you should tell them how to stop getting messages. This is called an opt-out. For example, tell them to text "STOP." Because of this, they will trust your business more.
Writing the Perfect Message
Next, your message should be short and simple. An SMS message has a limit on words. Therefore, every word matters a lot. Use clear language that is easy to understand. Also, use an emoji or two if it fits. This makes your message more fun. Furthermore, always tell them who the message is from. People do not like mystery texts. In addition, have a clear call to action. Tell them what you want them to do. For example, "Click here to save!" or "Show this text to get 10% off."