Set up the right targeting
Beware if you have loose targeting on your video campaigns! If you’re bringing phone number list in TONS of views at a cheaper cost, it most likely won’t make sense for you to use CPV.
Only spend when it counts
Since you’re bidding on individual views, you only want to spend when it really counts. So if you have looser targeting this will be tougher to gauge. Additionally, video views and average costs per view tend to be relatively cheap.
This makes CPV a great strategy for a hyper-focused video campaign in a highly competitive space, but not the best for those just starting out in video ads.
A note on Manual Cost Per Click (CPC)
Although Manual CPC is not an automated bidding strategy, it’s still worth mentioning in our bid strategy roundup as it’s the easiest bid strategy to grasp on the Google Ads platform. Advertisers set their bids manually at the keyword level, and the bids stay where they are until the advertiser changes them.
pros and cons of every automated bidding strategy in google ads: manual cpc setup
Despite the friendly warning from Google, this is the best place to start for folks starting out in PPC or using their spare time to manage their account but has its drawbacks.
Despite the friendly warning from Google, this is a recommended place to start for folks starting out in PPC or using their spare time to manage their account.
Manual bidding has two drawbacks:
It takes a lot of time
When it comes down to it, manual bidding requires a time investment to look at performance, judge if the keyword bid needs to change, decide what that change needs to be, and then actually make that change.
You could be underinformed
When we review our performance metrics, we’re at the whim of the metrics Google allows us to see for our campaigns. With automated bidding strategies, Google is able to take data points into account that we don’t even know exist.
These two downsides don’t mean all automation is good and that manual bidding isn’t the right solution for you. But they are something to consider when determining bid strategies.