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This innovative option turns posts into targeted ads to capture quality prospects. Users can select a post, set a budget and target audience, and add a form to capture information. Now available globally on mobile and desktop, this feature is a must-have tool for businesses looking to maximize their visibility on the ultimate B2B platform. discover effective lead generation strategies to boost your business. learn how to attract, engage and convert your prospects using proven techniques and powerful tools. LinkedIn recently launched a new feature that allows businesses to promote their posts to generate leads more effectively. With this new tool, users can turn their organic posts into targeted ads to reach a wider audience. The process involves simply choosing a post, setting a budget , and adding a form to collect information to capture quality leads.