The second phase in which eCommerce can be found, the most important one and the one that all online stores want to reach, is what we call the acquisition or conversion phase .
Once you have enough traffic, and enough is, generally speaking, at least 10,000 visits per month, you have to have a number of leads (people interested in what we sell and who have left us their details = name and email) with a conversion rate of around 3%. From there on up, it is a good figure. These records in our store are of course qualified leads for sales (SQL Sales Qualified Leads) because if not, they would not leave us their details. It is with these SQLs that we have to work harder and on which we must use our relationship strategy . Once you have enough qualified traffic, what you have to do is sell, it is that easy and that difficult.
Your eCommerce must meet this to achieve your #Conversion #FOCUS goalsShare on X
When can you consider that your online store is in the acquisition phase?
Recommended characteristics that an e-commerce must meet in the Conversion Phase.
At this stage of e-commerce, which is usually bolivia telegram lead between 0 and 2 years old on the market,
More than 10k visits/month
BI (Business Intelligence) Actions
They bill +5k€/month
To check if you are in this phase you can use this calculator here it will help you see the profitability thresholds of your business.
Calculate the visits, contacts and number of sales you need to achieve your business goalsShare on X
What is the right way to grow your e-commerce ?
If you have detected that your business does not have the adequate number of visits monthly, put our 3 recommendations into practice.
First you have to analyse the behaviour of your users on the internet and in your store and with this data you must create a conversion strategy . So far you have managed to attract them and now you have to optimise the usability of the site and accessibility from any device, looking above all for the ease of purchase in the least number of clicks.
Achieving a perfect symbiosis between an attractive design and optimal web usability is a fundamental aspect to increase the conversion of your e-commerce. Aware that websites have become important sales tools, which allow the image of any type of business to be projected, we have a model based on promoting the most optimized user experience possible, of course without neglecting the design.
To understand sales and the relationship with users, we create customer relationship workflows through lead nurturing , that is, the cultivation of leads. We bring users closer to the brand and give them what they are looking for. We structure the sales circuit and determine what stage each client is in and whether it is time to close the sale. All of this helps us automate the sales process.