A mathematician by training and with more than 11 years of experience as a Front End developer (programmer for the less geeky) she also has 3 years of experience in digital marketing and more specifically as an expert in advanced SEO. We have decided to interview her to get to know her a little better.
Ainhoa, a little birdie told me that you don't like to call it Black Hat SEO , but we could say that you like to use some "tricks" or shortcuts to improve the positioning of a website ... and that's really cool , so here we go with this little interview so you can tell us interesting things.
1. Hi Ainhoa! You are also an expert in using LinkedIn as a marketing tool, but do you get the most out of it? How can LinkedIn improve the visibility of a company?
Here we have a keyword stuffing of the word “expert” that will definitely penalize me, hahaha
Let’s get down to business. Indeed, I have been working with LinkedIn for years, since 2011 professionally, although I have had a profile before. I think it is a brutal tool. Incredible conversion of leads in B2B and social selling , and for more cases than we think B2C. So, improving a brand on this network is undoubtedly a good bet for many companies along with the bolivia telegram phone numbers use of push and pull strategies to achieve objectives. For the brand, the first prescribers are the employees, so these profiles must be taken into account. At the level of the company page strictly, the content, not just your own (use an appropriate curation strategy), the more you give, the better. The creation of a group specialized in your business, for larger SMEs, where you can attract the sector through it. Then there are the Ads, incredibly expensive, as they are more direct in terms of visibility.
2. Very interesting. When you try to position or optimize a website, what is the first thing that occupies or worries you?
First of all, OnPage, which is only 20% of SEO, but if it goes wrong we can't even start playing the game. The technical part is taken for granted and I keep finding incredible situations. Then, you have to deal with the content, and I'm not talking about writing for Google, I'm talking about common sense. Nobody reads a tube, and you pay for that in SEO, but also, your content must have a strategy and you know why you are writing that post. From there, you must also do the appropriate Social Media and LinkBuilding strategy.
3. It is very fashionable to have a website on WordPress and update content frequently to gain visibility (because content is king). What would be your main recommendation to try to improve positioning for a non-expert?
Starting from the premise that the first actions have been taken before publishing the post, both on-page actions and those of a copy, then comes something as simple, or rather complicated, as creating good content. If it is good, it will be shared and read, and this is what SEO is about today.
4. If we have cheated and Google has caught us trying to improve our positioning using tricks and we have suffered a penalty, can this be fixed? Is it possible to get a page out of a penalty? How long does a penalty last?
I am not really the most experienced in this, I always say that I am in alpha version in almost everything in my life, but I would tell you the following, it can be fixed. Let's say that a company merges with two others to set up a new company, if one is penalized by Google, will it penalize the new company formed? No, it will not. So we will have to have a new domain with the corresponding 301 (redirects) from the penalized one and from two others (which you have asked me as a LinkBuilding provider hahaha). Full content on the new one, onpage, quality linkbuilding already for that reason.
5. Tell us a simple trick, for example, is it possible to get links from important sites without paying for them?
A couple of tricks. We all have a LinkedIn profile, in the website section, we choose another one, we put the anchor text of our keywords and we link. We have 3 links from a PA of 80 to our website.
Moz, you have to register and get the link by any means. Participate, get the MOZ points and fight for it.
And if you manage to sneak a link into the wiki, it counts for a grade.