Interesting question: how to retain customers? Customers are clamoring for personalized offers and individual attention .
They want to feel special, understood and believe they are receiving the best service that can be offered.
How do you know what each customer wants? It is important to differentiate between actions that are called loyalty but are not, and focus on those that, when well developed, do serve to build customer loyalty. Let's get to it!
Customer loyalty
Customer loyalty
We will begin by pointing out some aspects that are basic for good personalized customer service, but when we talk about building customer loyalty, they remain superficial.
Using a person’s first name in your communications when addressing a specific customer is perceived positively. However, it won’t make them feel as special if the rest of the content doesn’t “relate to them” or respond to their needs.
Offering discounts and promotions on products that are not in bosnia and herzegovina telegram data demand or that do not arouse their interest . Offers are always attractive, of course, but sometimes it may be better to reward those who bring us the most benefits; or at least try to convey that they have been rewarded for reaching a purchase goal.
Handing out product samples without personalising them or adapting them to the client's needs. We cannot imagine the expense this entails. Is there anything worse than giving away your product only to have it forgotten at the bottom of a drawer or thrown away? Yes, because people love to take the free stuff that is given away and if not, look how quickly the free rib disappears in the squares. To give a clear example, let's look at the cosmetics market, where test samples are wasted without even knowing if they suit the skin, hair, tastes, etc. of potential clients.
In short, if we are talking about building customer loyalty and personalising the offer, why do we convey to them that they are just one more? Why don't we use the information we have from their previous purchases? Why don't we ask the customer themselves what their interests and needs are?
We know that communication with the customer is bidirectional, but that doesn't mean that products flow in one direction and money in the other. That, my friends, is a transaction, not communication. Sometimes we act like the classic salesman at the dealership who is satisfied with a quick glance from top to bottom to classify and already believes he knows which is the best car for you. This classifica