Compared to augmented reality, which places digital objects in a real environment, virtual reality immerses individuals in a digital environment. Through specific technology, users feel as if they have been transported into that hyper-realistic digital environment.
While marketers are also phone number list interested in VR opportunities, AR opportunities are more accessible.
4 Reasons Marketers Should Embrace Augmented Reality
Marketers aren’t embracing AR simply because it’s an incredible technology. AR also offers four distinct opportunities for marketers.
1. Brand awareness
Augmented reality offers marketers an opportunity to spread ongoing awareness of their brand. Through these fun, altered experiences, customers can interact with the brand by manipulating their environment.