Here's how to create a

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Or when you have a small budget and want to get the most out of your investment. Here are 3 simple reasons why you should integrate A/B testing into your digital strategy: Versatility: with A/B testing you can test multiple aspects of your site (position , text, color, image, size of elements, etc. ) Authenticity: users do not know they are part of a test. The use of content will be natural and spontaneous Awareness : Making meaningful decisions based on quantitative data, not guesswork How to A/B Test Marketing in 3 Easy Steps An A/B test is a real experiment and as such needs a method.


Here's how to create a successful A/B test in 3 simple steps . Frame: Define the frame of your A/B test Before starting an A/B Test it is essential to define the action area. This means defining 4 uk phone number list elements: Hypothesis: define the hypothesis to be validated Metrics : Define the metrics that validate or disvalidate your test Duration : define the time frame in which the test is carried out Split : define the percentages of the proposal of version A and B.


The classic A/B Test proposes a 50/50 split. Act: activate your A/B test For a successful A/B test in marketing, it is essential to test only one variable at a time , to avoid generating confusion in the analysis phase. Pick one element, test it, and measure its impact. A/B Tests: What They Are and When to Use Them in Marketing Measure: the most delicate phase of an A/B Test The final phase of an A/B Test is also the most delicate.