How to define SMART goals for your dealership Theory alone is not enough

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R elevant (relevant): that are of real interest to the company and/or your clients T imedy (time-limited): with a deadline to meet them. First described in 1981 by writer and researcher George T. Doran in his essay “There 's a SMART Way to Write Management's Goals and Objectives” . This is a technique that will help you outline your objectives strategically, following certain criteria that increase the possibility of success in the achievement of a goal.


So we will explain step by step how to determine a SMAR belarus email list T objective through an example. Pablo is the marketing coordinator for a dealership and has been tasked with increasing the number of prospects for the sales area . Let's see how Peter will turn that task into a SMART goal: S pecific (specific) A specific objective should have enough detail so that the people involved know what they are supposed to do and what is expected of them.


Generalities not only lead to confusion, but also to poor results. A good way to write a specific objective is to answer questions like: What do you need to achieve? Who is involved? What do you need to do to get it? What resources or limits do you have? Remember that this framework is to define a specific objective and not a general one. M easurable (measurable) Your goal should be measurable, meaning you can track and quantify progress.