However, the purchasing

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To overcome this situation of uncertainty, the user makes more or less considered choices.

The decision to purchase a product is made only after the user has gathered information, analyzed the various options and evaluated each of them individually in order to obtain the greatest benefit from the transaction.

The analysis phase is then followed by an evaluation germany phone number list phase, which can bring the process back to the starting point, thus making it necessary to collect further information.

However, the purchasing journey is influenced by many variables, including cognitive biases.

Google identifies 7 of them , which influence the preferences and decisions of the end user.

Category heuristics: Purchasing decisions are simplified if short key product descriptions are provided.
Authority bias: the user is more incentivized to purchase a product after hearing a positive opinion from an expert or a person he considers authoritative.