Sales Funnel: Why Prefer the Inbound Approach

[hoxesi8100@]

Thanks to the Internet, people today have endless opportunities to inform themselves before purchasing. 70% of the purchasing journey occurs before even coming into direct contact with the company. This is defined as the Moment Zero of Truth.

ZMOT – Zero Moment of Truth
ZMOT (Zero Moment of Truth) refers to the moment in which a potential customer conducts an online search to acquire information about a product or service. It is essential to monitor this moment, providing useful overseas chinese in canada data and relevant content that positively “influences” the purchase decision.

ZMOT – Zero Moment of Truth
ZMOT – Zero Moment of Truth
Companies that can intercept customers in this research and consideration phase gain a significant competitive advantage, and this is the essence of Inbound Marketing.

This approach is used precisely to ensure that the user-company meeting occurs at the right time and in the right channel, depending on the phase in which the potential customer is.

Some key benefits of Inbound:
✔ Attract qualified traffic to your website

✔ Builds trust and credibility through useful content

✔ Generate leads naturally and continuously

✔ Shorten sales times

✔ Improve customer satisfaction and loyalty

✔ It has lower costs and higher ROI than outbound.

To fully exploit its potential, however, an indispensable element is needed: the funnel .

What is the Marketing Funnel and Why is it Needed?
In essence, the marketing funnel is a visual representation of the path that a potential customer takes, from the initial knowledge of the product or service to its purchase. This process, which we call the Customer Journey , is divided into different phases, each of which requires specific strategies to guide the customer to the next step until conversion.

This path that the customer takes is depicted through the funnel because it begins from an exploration phase involving a certain number of people who carry out a search, continuing along the funnel through knowledge and interest, until reaching the final moment of purchase that can involve a smaller number of people. Those truly interested in the product or service, a physiological outcome, after all, because not all those who begin to explore, will purchase.