It is therefore programmed to

[fomayof928@mowline]

Oral culture has been passed down through myths, fables, proverbs. It is through stories that we give meaning to experience , that we manage to transform daily routines into moments worthy of being remembered. But there are also psychological reasons behind it . Our brain is predisposed to organize the chaos of events and stimuli to which it is continuously subjected into a narrative structure .


It is therefore programmed to attribute meanings to the inputs it receives and this innate tendency is reinforced by the fact that we are accustomed, from an early age, to listening to and telling stories. If we think turkey phone number list about it, in our life, we do nothing but tell ourselves stories . The story of our experiences, our strengths, our weaknesses, defines not only who we are in a reflective sense but also has an important social function because it allows us to understand others.


Stories are not just banal diversions through which we escape from reality but rather projections of hypothetical scenarios that facilitate the reading of the surrounding world. Storytelling and Marketing: Love at First Sight In the definition proposed by Andrea Fontana , a communication sociologist and expert in narrative dynamics in business, storytelling means giving life to a narrative universe by an author (be it a brand, a product or a person), who invites other subjects (consumers, readers, clients, etc.