Additionally, KFC’s new product marketing efforts focus on storytelling

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They create buzz through teasers and unveilings that engage customers, and turn the introduction of new menu items into an event. This drives sales and reinforces KFC’s image as a forward-thinking brand that listens to customer feedback and adapts to market demands. KFC marketing channels KFC marketing channels in KFC marketing strategy KFC uses various marketing channels to reach and engage its customers effectively.


The multi-channel strategy allows KFC to leverage various dubai email list touchpoints, ensuring a wider reach and improved customer interaction. Below are the key marketing channels used by KFC: Traditional Media: Television advertising remains a cornerstone, with carefully crafted commercials airing during prime time to captivate a broad audience. These ads often emphasize family moments, signature menu items, and promotions, building a strong emotional connection with viewers. Radio campaigns leverage catchy jingles and region-specific content to engage local customers, enhancing the brand in areas where radio is still popular.


Print media is also leveraged through targeted advertisements in newspapers and magazines, which often spotlight new menu offerings and special offers to attract readers’ attention. Digital Marketing: With an active presence on social media platforms like Facebook, Instagram, X/Twitter and TikTok , KFC connects with younger demographics by posting engaging content, interactive campaigns and playful promotions that resonate with modern trends. Email marketing complements this strategy by sending newsletters and tailored promotional offers to subscribers, helping to foster a sense of exclusivity and encourage repeat business.