According to Audience Insights, women make up about 50-55% of Netflix subscriptions

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Netflix’s extensive library includes movies and series across a variety of genres — including romantic comedies, dramas, and thrillers — that appeal equally to both genders. Content like “Bridgerton” has particularly resonated with female viewers, while action-packed titles like “Extraction” appeal more to male audiences; Interests and Lifestyle: Understanding the interests of its target audience is crucial for Netflix.


The platform appeals to individuals who prioritize cultural experiences, technological convenience, and diverse storytelling. Subscribers tend to be tech-savvy, seeking content that reflects their interests i ecuador email list n progressive storytelling, social commentary, and authenticity in representation; Subcultural segments: Netflix’s audience includes niche groups with specific preferences. For example, anime enthusiasts have a significant representation, especially within the younger demographic, reflected in Netflix’s investment in anime content like Castlevania and “Yasuke.


” Similarly, fans of true-crime documentaries, reality TV shows, and stand-up comedy find tailored offerings that foster civic engagement; Global reach: Furthermore, Netflix’s target market is increasingly international, with growing viewership in regions such as Latin America,