What is an editorial plan?

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Advertising on Google is a fundamental tool among those available to a company to obtain immediate visibility on search engines. However, this activity should be synchronized with SEO , or with the organic positioning of the website or eCommerce.SEO editorial plan
March 04, 2024
SEO
editorial calendar , PED , editorial plan , digital editorial plandigital editorial plan , seo editorial plan
Editorial plan and editorial calendar are two tools at the base of any business owner lead content marketing campaign, whether it is a blog or social media. In this guide article, we talk specifically about how to make an SEO editorial plan for blogs with some examples and useful models for creating the editorial calendar.

If you run a blog, in fact, it is very important to know how to create an editorial plan and why you should not do without it.

We also look at the importance of style and tone of voice, how to define topics, buyer personas and keywords, as well as the creation of themes and categories.

The editorial plan complements the content marketing plan and provides a guide for creating and publishing content on the blog. It is a fundamental tool for planning and defining the strategy and calendar of content that will be published on a blog during a given period, usually a month or a quarter.