Journey into the world of

[fomayof928@mowline]

In case you're curious, here's their official channel ! ? Have you ever considered using music, and Spotify in particular , for your marketing strategy ? Read on to find out how the world's most popular on-demand music streaming service can become the right weapon to achieve your goals and, above all, to differentiate yourself from the competition! The importance of Spotify in a communication strategy When a company's marketing department or a communications agency team thinks about the best strategies to use , they rarely consider using Spotify marketing.


Journey into the world of Spotify: not just entertainment but also marketing There is no point in hiding it, in digital marketing the most used “ digital channels ” remain the same: Facebook, Instagram, YouTube, uk phone number list LinkedIn (mainly for B2B), with an increasingly careful eye on tools such as Pinterest and, above all, TikTok which boasts exponential growth especially in reference to a target of very young people (average age 12-20 years).


What about Spotify marketing ? We believe that it could be a mistake not to consider a platform that is certainly digital and that, in recent years, has been recording crazy numbers: 124 million paid subscribers (data updated to 12/31/2020), +29% on an annual basis 271 million active monthly users , +31% on an annual basis . These 271 million also include users who access the service for free +200% in 2019 compared to 2018 for podcast listening hours Speaking of podcasts , Spotify itself wants to push more insistently in the future on podcasts and on the development of innovative functions to guarantee an ever-increasing conversion from basic (free) to premium (paid) users , as well as a higher rate of permanence within the platform.