A as we have seen through

[fomayof928@mowline]

There are also cases in which technology, meeting the constraining dimension of staying at home, leads you to live authentic virtual experiences. Let's take the Honda case as an example, which, with the Honda Collection Hall project , offers users a completely immersive experience: a 360° virtual tour of the Japanese company's museum to tell its story. Be yourself to do good To conclude this article I return to the definition I cited at the beginning: “a brand is a deep feeling that a person has towards a product, service or company”.


Well, perhaps the relationship between brands and brazil phone number list people during a stormy period like this should be nested and analyzed in its most natural human characteristic: emotion . It may seem paradoxical to say it, but there is a great opportunity that, from a marketing and branding point of view, such terrible moments can offer to companies. The opportunity is to rediscover one's values ​​and communicate them to do good .


A brand that, various methods (the restyling of a logo, an ad that makes us feel part of a community, content generated by video tutorials or social contests), triggers solidarity activities in favor of something or someone, is a brand that knocks down a wall, humanizes itself and rewrites the market relationship between the consumer and the brand itself. In a time when there is a desperate need for community and common sense , the opportunity that every brand should be able to seize is social activism.