The weather is getting hotter .

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June is Children's Day, a time for children to celebrate wildly, and Father's Day, a time for parents to have deep exchanges with their children. At this time, students who are about to take the final exam of the college entrance examination will become important parents, and e-commerce brands will also be busy with important promotional activities in the first half of the year. As the weather gets hotter, it's time to put summer marketing on the agenda. Let's take a look at the marketing calendar for June compiled by Xiaopai to give your marketing work a boost! 1. June 1 Children 's Day ( 1 ) Leverage elements Childhood, memories , infant and children's products, animation and other youthful IP , cartoon elements, gifts, childlike innocence and fun ( 2 ) Direction of leveraging momentum Take advantage of the opportunity to launch promotional activities in the name of gift-giving, celebration, etc.


To promote the consumption of children's products. Use childlike elements to evoke childhood memories and resonance, such as collaboration with childhood IPs , to spark topics and discussions. Introduce advertisements with consumption scenarios full of childlike fun and produce corresponding packaging, etc. ( 3 ) Points to note when leveraging momentum iraq whatsapp number data Marketing content should pay attention to the atmosphere of Children's Day, and promotional materials for children should be in line with the children's age. The tone of some products does not match the theme of Children's Day, so there is no need to forcibly add children's elements. Except noodles .


Marketing to children can also take into account the consumption needs of young people and is suitable for the marketing of trendy toys, cultural and creative products, etc. You can use angles such as " childhood memories " to trigger consumers' memories and resonance of scenes or products. Charity activities related to children are a good publicity vehicle on this day. ( 4 ) Reference cases iQiyi 's 2022 Children's Day poster uses a set of very cute picture riddles to introduce iQiyi's brand promotion. As a video website, iQiyi uses famous movies and animation IPs as introductions . First of all, the riddles are not difficult, but they are full of fun and can attract the audience's attention. At the same time, they lead to the platform's variety shows, advertisements, etc.