Use A/B testing to boost your site's performance

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You have implemented many web marketing actions to bring Internet users to your site. These cost you money and it is necessary to optimize visits as much as possible in order to improve your conversion rate and lower your acquisition cost as much as possible. You can try to optimize a web page as much as possible, however, you will always have doubts about the positioning of a button, a form or content. In order to answer your questions, there is an effective and quick solution to implement: A/B testing or AB testing.

A/B testing: What is it?
A/B testing is a simple solution that allows you to display several different versions of a web page to Internet users in order to check which one achieves the most conversions. During an A/B test, you will offer two canada phone number list variants (or more) to your site visitors. You will be able to decide on the weighting according to the variants: 50% for page A and 50% for page B, 70% for page A and 30% for page B, it's up to you!

It is important to know which indicators you want to track. Online order, form validation or button click, at the end of the test phase you can identify the most effective solution based on your objectives.


Set up an A/B testing campaign
Before you launch an AB campaign, you will need to highlight several points:

The page(s) to test and the elements to modify.
KPIs (key performance indicators).
The duration of the test.