In short, the brand is a success in itself. However, a few years ago, the company's executives realized that there was a communication problem between the company and its B2B and B2C audience. With low segmentation, communication was not efficient. Therefore, in 2015, they started looking for a solution to this problem in the market. That's when they found the E-goi platform. Read on to learn more! THE YVES ROCHER PROJECT WITH THE E-GOI PLATFORM The E-goi platform is among the largest global brands when it comes to Marketing Automation.
In the Yves Rocher project, E-goi proved to be the new zealand phone number list solution to personalize communication with buyers and, therefore, improve the brand's performance on the market. Read, in the next topic, the main solutions of this project! Video: discover the benefits of Marketing Automation for your e-commerce (use the controls in the player on ,
Youtube to activate and translate the subtitles in your language)! SOLUTIONS Among the solutions of the E-goi platform for Yves Rocher we can mention, for example: Email Marketing : The company uses this feature to send discounts and promotions to leads ; SMS Marketing : Short message services are fast and increase brand recall; Segmentation : qualifying the contact base based on each person's interests; Analytics : Dashboard with metrics to check KPIs.
In the Yves Rocher project,
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