A 6-Step Guide to Social Media for Small Businesses

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Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.” You just opened, even though coffee joints are on every corner. The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you set up.

Yet, as time passes, many customers return to frequenting the coffee shops they knew before you existed. Now you’re wondering what you did wrong. Do people not like the coffee? Was the service not up to their standards?

What was supposed to be your joyous dream has left you questioning your business’s worth. Every dime you have goes into running the coffee shop. You have little to no marketing budget. Yet you somehow have to attract new customers to keep the business afloat.

With so much competition in the coffee world, how do you foster a community greece phone number list coffee lovers to become Sunrise Joe loyalists and frequent customers?

One answer—harness the power of social media marketing for small business and regain the customers you need to thrive.

Small businesses face tremendous challenges when entering the social media marketing world. Investing and seeing investment returns can be difficult when budgets are already limited. If you are wondering how to use social media for small business—don’t worry!

These six practical steps can be a game changer in building brand awareness and getting new leads. Follow this small business social media guide to obtain the desired results.

Why Social Media Marketing for Small Business Is Important
Social media marketing can be a low-cost, organic option for creating the brand awareness and recognition you want.

When growing social media, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness. It’s common to think followers are potential paying customers. But this isn’t always the case. You don’t need a million followers to succeed. Instead, you should focus on getting a small number of loyal followers willing and able to engage with your business regularly.

That’s why we think you should learn social media marketing small business tips and find these customers!

Small Business Social Media—Key Principles
If Sunrise Joe wanted to hit the ground running, brainstorming a rational content strategy and focusing on growing engagement rates should happen first.

Remember these few things:

Social media is not a sales channel
You have to invest in building a community
Choosing the right content is essential for your target audience
In Sunrise Joe’s case, it’s possible to extract results even with a slim marketing budget. This entails following our recommendations and using the Semrush social media management platform.

Just think of Semrush Social as an entire department designed to automate core processes in your social media marketing strategy.

Now that we’ve discussed the importance of social media—and given you some quick principles as a head start—let’s see how Sunrise Joe can improve its social media marketing game.

Step 1: Uncover Rivals’ Winning Strategies
The first step in launching Sunrise Joe’s social media—or improving the performance of existing social media channels—is understanding what works in the niche for its competitors.

For Sunrise Joe to succeed with social media marketing, some analysis is needed first.