Just over 10 billion, only of 2021.

[sabarina38]

" Last year , before our product was launched on the market, we were besieged by more than a dozen investment institutions. Now, I send BPs to hundreds of investment institutions , and almost no one pays attention to me. " The founder of a catering consumption brand is also helpless about the progress of the new round of financing. With the end of the big cycle of mobile Internet, the epidemic has recurred, the international situation has changed.


The Chinese stocks have plummeted, and the industry policies have changed ... Many black swans have lined up to arrive, and some tracks that were originally non-resistant have been beaten back to their original form. In 2022 , the wind direction has changed. Zhong Xuegao, which has been ranked first in sales in the ice product category of Tmall for japan whatsapp number data three consecutive years, is now labeled as the " ice cream assassin " and " well-deservedly " ranked only tenth, almost falling off the list. Starting from 618 last year , the halo of Perfect Diary began to fail. Not only did it fall out of various beauty lists, but Yatsen E-commerce behind it was on the verge of delisting after a net loss of 800 million last year.


Perfect Diary is still not on the 618 list this year . Nayuki Tea suffered huge losses after its listing ; Heytea and Chayan Yuese began to cut prices, close stores and open up franchises; at the end of the year, the Hutou Bureau was involved in scandals of unpaid wages and overdue project payments ... A large number of new consumer brands were blocked from listing, the primary financing market was frozen, the food and beverage, beauty, catering and trendy toy tracks were overcrowded, and the new consumption that has been popular for many years seems to have fallen into an ice cave.