Let’s now go to the news that Meta has prepared for its advertisers. Meta Ads: get to know the new types of ads being tested by the platform Meta is testing two new ad types that promise to help retailers get better results and convert new customers. Managed Partner Ads Lite The new functionality offers a new way of ad personalization for retailers, allowing them to leverage their own CRM data in partnership with retail media networks to improve ad targeting.
This can be a great way for retailers to reach a more relevant israel business email list audience and potentially increase their conversions.the novelty can be an excellent tool to improve ad targeting in a post iOS 14 world. Local Inventory Ads Local inventory ads allow advertisers to dynamically target only users who are close to their stores with relevant product prices and availability.
A good choice for local businesses that want to dynamically showcase the best products to their local audience. About Meta updates In their tests, the Managed Partner Ads Lite functionality drove up to a 3.9% increase in drug sales and a 2.5% increase in skincare sales from Walgreens Advertising Group, a retail media network that partnered with Meta and a large national CPG brand to activate an optimized campaign for online sales of dozens of products.