How to use USP and write advertising slogans

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Competitive substitution The first question in business is where do your customers come from? They come from competitors. The purpose of competitive advertising is to convert competitors' consumers to mine. This type of advertising should give consumers clear reasons for conversion.


Which are functions, benefits, and value points that competitors' products do not have; they are substitutes and replacements for similar products. In the past, people said that the old would not go away before korea whatsapp number data the new would come. Now, the new will not come and the old will not go away - innovation makes sense. Brand No. 1 : How to use USP and write advertising slogans The earliest advertisement for Cordyceps sinensis claimed: chewing seven cordyceps is not as good as holding one in your mouth. The emphasis is on higher, faster, and stronger.



However, the " more " is still competing in one dimension, and it is the same if you hold it in your mouth. Competition in different dimensions is often more efficient. It implies that the competitors' way of eating is old, outdated, and outdated. Now it is reasonable to start holding it in your mouth. 5. Dramatic expression of function, benefit, and craftsmanship Pick out a certain point in the product's raw materials, materials, production, technology, and process, and magnify it in a dramatic way.