With the aim of boosting its growth and impacting a larger audience, in 2023 Ac2ality closed an agreement with Atresmedia , the audiovisual group that owns Antena 3 and La Sexta, in which the latter paid 1.3 million euros in exchange for 35% of Ac2ality's shares.
As part of the agreement, Atresmedia became the marketer of Ac2ality's advertising on all social networks, mainly on TikTok, an action with which Atresmedia Publicidad opted for a new advertising format based on the aesthetics of social networks, but adapted to the language of television.
With the new format, television received videos in vertical 9:16 format, so viewers could have an experience similar to consuming content through mobile phones. The first samples were made for Iberdrola and were broadcast during prime time on Antena 3.
More than 1 billion views in 2024
Ac2ality's format has evolved over the years, but it still retains its proximity, transparency and innovation adapted to the demands of today's audience. This has led to more than 1.15 billion views so far this year .
Despite its growth, digital media still maintains the main turkey number data ingredient for its success and what makes it stand out from its competition, which is its ability to speak to new generations using clear, direct language free of technicalities.
In addition, they still focus on making short videos , with a casual style and summarizing the most relevant news of the day, in which they introduce graphic resources and dynamic transitions (typical of TikTok and widely used by young people), which have changed the way communication is done on social networks.
Daniela McArena Álvarez says : “It is a source of pride to see how the community continues to grow on all platforms, which demonstrates a clear interest in content, information and current events.”
Similarly, in recent months Ac2ality has received recognition from Forbes by being part of the Top 100 of the most innovative businesses , as well as being the winner of the 20 Minutos Creators Awards and the Nuevas Ventanas award at the FesTVal.
Leticia Pérez de Camino, General Manager of Ac2ality, comments, “It is very interesting to see how the audience has evolved , since we see that today it is a content and a format that interests and pleases all audiences.”