Maybe you have a brick-and-mortar business that is missing out on the opportunity on the Internet, or maybe you have an entrepreneurial spirit and want to conquer the market directly from the web. Either way, this article is for you, as it will provide you with the questions you need to answer before launching an e-commerce business.
Where do I start when creating my online store?
It depends on your financial means. The ideal is to hire the services of a professional to help you create your store from scratch , someone who works exclusively on the development of the portal; if you cannot afford a professional exclusively for your e-commerce, you can always turn to suppliers who offer a more economical development.
These will perform the more technical functions: they will develop the portal and host it on the most suitable server (usually their own). Along these lines, PrestaShop and Shopify offer the possibility of hosting your online store in a very intuitive way.
One of the questions you should ask yourself before setting up an online store is its appearance, what aesthetics you want it to have. In this sense, the platforms venezuela number data mentioned above allow you to choose the design and operation of your digital store.
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What name should I give my domain?
This is no small matter. Your domain name has a major impact on how much traffic you can attract to your website. An unmemorable domain name will ruin your aspirations before you even start selling.
The domain is the address of your establishment on the Internet. If nobody remembers where it is, how do you expect people to come and buy from it? Choose a simple domain inspired by a keyword associated with your business.
What payment system should I use?
Most experts recommend PayPal for businesses that are just starting out or are new to the business, as it is a system that is widely known among the public and is generally well regarded when it comes to ensuring a certain level of security.
Although there are no registration costs or extra monthly fees for basic services, it is worth keeping in mind that fees can increase in a relatively short period of time. It is worth keeping an eye on this.
What identity should my store have?
The name, the aesthetics, the way of addressing customers; the identity of the company must be in line with the values it wants to transmit and how it wants to build its customer base. To do this, make a draft with all these issues in advance so as not to improvise once the technical part of the online store is set up.
If you are not an expert in the aesthetic development of a brand, do not hesitate to surround yourself with people who can help you with the graphic line of your e-commerce. A good image supported by a system of interesting principles is the first thing you need to start attracting your potential customers.
What will be the target market for my online store?
The previous point ties in with this one. To attract your potential customers, you first need to know who they are. Since you are entering a competitive medium, where many other businesses want to compete with you for the market share you consider yours, you need to know how to address customers to win their favor.
10 questions you should ask yourself before opening your e-commerce
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