As I showed above with McDonald’s, searching for any company will bring up a new page with related articles, accounts, videos, and other content. This search will also bring up ads. Before we review the different ad performance styles, let’s first review what ads look like on WeChat. WeChat Search Ad Formats When users search for a company name in the search bar of WeChat search, they will see different accounts related to that brand, videos, and ads.
Below is a search result for the Chinese automotive company Atuo. As with hungary whatsapp resource McDonald's before, a list of content related to the company will appear on the page. In the image below, a few ads have popped up. Let's focus on one of the ads. In this ad, we have a title, description, and the name of the advertiser. It also mentions that this is an ad.
When a user selects this ad, they will be taken to a pop-up page as shown in the image below. WeChat also allows users to interact with ads, for example, users can enter their details in the ad above to receive a gift. These are the basic ad formats for WeChat search, now let's take a look at the different styles of WeChat search pages. Basic Ad Styles For most companies, there are 7 search page styles.