How to create a profitable business in the collaborative economy

[jrineakter]

Business models based on collaboration and openness have arrived and are revolutionising the business world. Cases such as Airbnb, Blablacar or Rentalia are business models that have been the talk of the town in recent years and whose figures continue to grow. The data indicate that the trend will increase significantly, as this is a sector that has only just begun.

In fact, the sector experienced a growth of 25% between 2013 and 2014. Here we will see how we can take advantage of this situation and create a profitable business in the collaborative economy.

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What is the collaborative economy?
Sharing instead of owning. This is the italy number data maxim of the collaborative economy, an economic system in which goods and services are shared and exchanged through digital platforms , reducing the need for intermediaries. From cars and housing, to classes, pet care and all kinds of professional services, to kisses and hugs.

This alternative consumption model is based on lending, renting, buying or selling based on people's specific needs. In fact, in this system, money may not be the only exchange value for transactions, as services and products can also be.

For example, a person who can offer accommodation to another for a few days can exchange this service for language classes.

Collaborative consumption represents a cultural and economic change in consumption habits. We are moving from a scenario of individualised consumerism and ownership to an access economy. We no longer buy that drill that we are hardly going to use, but we access it by paying one of our peers a small amount when we really need it.

Mistrust between users is eliminated thanks to a rating system added by other users. In Blablacar, for example, if we are going to get into a car with another person, we will know, based on the opinions of others, if that driver is punctual, if he is responsible, if he exceeds the speed limit or not, if he likes to talk, etc. Reputation is essential.