Emotional Marketing: A Definition

[nrumohammad0]

Emotional marketing has long since conquered a well-defined space within the marketing strategies of companies, and is now considered essential to build valuable relationships between brands and consumers: to give a boost to sales, to increase brand awareness, to increase customer loyalty . What is emotional marketing and how can it contribute to building a more authentic relationship with the target audience over time ? Let's try to give some answers.



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Emotional marketing is a set of tactics that aims to activate specific emotional israel whatsapp resource responses. These emotional responses, duly enhanced, can then be exploited to promote identification between the target audience and the brand and to guide the public along the path to purchasing a product or service .

Emotions in marketing give meaning and depth to the experience of a brand, product or service, create a connection between customer and company , and this bond, if cultivated consistently, can lead to long-term commitment.