Also known as customer line management

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Key Account Management (Tao) – ESP+ ( Enterprise Selling Process+ ) Key account management is a way, which is more directional and strategic, and does not pursue short-term goals. It emphasizes keeping to the right path, benefiting others and achieving oneself, and giving up first before gaining. If you focus too much on short-term returns in key account management, the relationship will be difficult to sustain, and the business will also fluctuate. Therefore, the purpose of key account management is to continuously improve the quality and quantity of projects over a long period of time, so as to generate sustainable and maximized returns. 2 ) Sales process management (technique).


TAS+ ( Target Account Selling+ ) Sales process management is a technique, also known as single-line management, which focuses more on short-term results and uses winning orders as a criterion. It is more about cunning phone leads and making surprising plans in the process of winning orders. As the saying goes, there is no constant state of the army and no constant shape of water, and victory is achieved by the changes of the enemy. Sales process management is the process of monetizing the relationship advantages, solution advantages, price acceptance and insight into project behavior that we have established in key customer management. 3 ) Enterprise human resource management ( Enterprise human resource management is this, also known as human line management.


Doing business is about managing relationships. The management and utilization of personal connections is the foundation of B2B business. No matter how good the plan is or how high the sales skills are, without personal connections as the foundation, it will be like a stream without a source and a tree without a root. The key to personal connection management is value and trust. If there is no value, customers will not associate with you; if they do not trust you, customers will not give you major projects. 4 ) Sales support management (momentum ) The sales support system is a force, also known as support line management.