Equity and inclusion business goals, unlike their low-growth competitors. The same survey also noted that 94% of Generation Z want companies to take a stand on important social issues, and 90% say they prefer to buy products that they believe are good for society.
In other words, companies that follow the evolution of their switzerland number data consumers can find a favorable path to increasing revenue. These data clearly show the importance of promoting diversity in all areas of a company's influence: advertising, employee recruitment programs, talent retention, using suppliers that meet diversity purposes, and investing in social initiatives aimed at reducing inequality.
For example, Ben & Jerry’s has launched initiatives that directly support U.S. citizens registering to vote and marriage equality. The Right Representation Leads Consumers to Pay More Before you start thinking that representation is a concern unique to younger consumers, let me stop you. People around the world are rethinking what they consume. Not only about how a product is made, but also whether the company that makes it shares the same values. An example of this is a recent study by McKinsey & Company, which found that Black consumers are willing to pay up to 20% more for the right products and services that meet their needs.